NEW Meet Coach - your personal nutrition coach

Know what to eat next. Any meal. Any mood.

Powered by 10 years of behavioural insights, built into equ for your personalised meal ideas, honest progress feedback and real support, the second you need it. No booking. No waiting.

Try Coach today

★★★★★ 4.8 · Loved by 100,000+ women

Free for every equ member - limited time only

Coach conversation on the equ app: I'm eating out tonight, what should I order? Suggest quick, high protein dinners. I had a tough week, how do I get back on track?

100,000+

women transformed on equ

10,000+

recipes to draw from

24/7

availability, no bookings

4.8 ★

average app rating

Why we built Coach

Motivation doesn't dip on a schedule.

It's 6pm, you're starving, and the plan you made on Sunday doesn't fit tonight. Or it's been a rough week and the scale isn't helping. Real coaching isn't a once-a-week check-in, it's being there for the actual moment someone needs it.

1 in 5 equ members say they wish they had someone to ask the moment they fall off track.

I'm eating out tonight. What should I order?

Suggest quick, high protein dinners.

Your tracking data shows higher carb intake this week. Prioritise balanced meals with a focus on healthy fats. Want a few high-protein picks near you?

I had a tough week. How do I get back on track?

What Coach does

Everything a great coach gives you. Available the second you need it.

01

Meals, matched to you

Ask Coach to search 10,000 recipes based on your goals, your taste and what's actually in the fridge.

02

Your progress, explained

Coach reads your logs and check-ins to show what's working and exactly what to focus on next.

03

A personalised plan, built for you

Eating out? Short on time? Coach adjusts on the spot. Swaps, subs and real-life fixes, not rigid rules.

04

Support when it's hard

More than meal ideas. Coach helps with cravings, off weeks and the habits that make results last.

See it in action

Personalised support that
meets you where you are.

Nutrition advice: Coach delivers personalised advice built around your goals and progress.

Recipe library: Coach suggests meal options to match your taste and goals.

Motivation and support: Coach reviews your weekly progress so you know what to focus on next.

Why equ

Built by real nutritionists.
Not just trained on the internet.

Coach is grounded in equ's own coaching practice. Powered by years of real client conversations about real food, real cravings and real setbacks. That's what it draws on before it ever answers you.

Real coaching heritage

Built on years of real, one-to-one nutrition coaching. Not generic advice scraped from the internet.

Personalised to your data

Coach reads your check-ins, tracking history and goals. Not generic advice, but tailored to you.

A human, when you need one

If Coach can't help, equ's real nutrition coaches are one tap away to answer your needs.

The first 30 days

Your coach-supported journey

Day 1

Kickstart support

General coaching questions, nutrition advice and meal tips from your very first day.

Week 1–2

Build habits

Practical tips, check-in prep and dine-out support as the routine starts to stick.

Day 14–21

Steady encouragement

Coach keeps the momentum going with quick check-ins, genuine encouragement and small wins worth celebrating.

Day 30+

Long-term accountability

Personalised insights and proactive check-ins that turn a plan into a habit.

Coach keeps showing up for you with fresh encouragement and practical help, every step of the way.

Good to know

Questions, answered

Still deciding? Here's what members ask us most before their first conversation with Coach.

What exactly is Coach?

Coach is the behavioural nutrition coach built into your equ app. It gives you personalised meal ideas, explains your progress and offers real-time support. All shaped around your goals, preferences and logged activity.

Does Coach replace my equ coaching?

No. Coach adds to it. It's here for the in-the-moment questions, any time of day. For anything bigger, equ's real nutrition coaches are still there and just a tap away.

Is my data kept private?

Yes. Coach only uses your equ data to personalise your own guidance. It's never sold, and it's never used to advise anyone but you. See our Privacy Policy for the full detail.

What can I actually ask Coach?

Anything nutrition-related: what to order when eating out, a swap for tonight's meal, why your progress has slowed, or just a bit of encouragement after a rough week.

Does Coach cost extra?

Coach is free with every equ subscription for a limited time. Open the app and tap "Meet Coach" to start your first conversation.

● Free for all plans — limited time only

Your next healthy step, made simple.

Start your first conversation with Coach today and get guidance built around your life.

Try Coach today →