10th Birthday Sale - 49% off 6 month + 10 weeks bonus.
10th Bday Sale

100,000+ women changed how they eat, for good. Join now and get 10 weeks free.

equ turns 10 this year. Every 6-month plan comes with 10 extra weeks. More time to make it stick.

6-Month Plan +10 Weeks Free
$11.31/week $8.17/week
$1.17/day — less than a cup of coffee
$294 total, billed once · 36 weeks of support
Use code: 10BDAY
OUR 10TH BIRTHDAY

100,000+ women changed how they eat, for good. Join them and get 10 weeks free.

Every 6-month plan comes with 10 extra weeks. More time to make it stick.

6-Month Plan + 10 Weeks Free
$15.90/wk $8.20/week

Billed as one payment of $294 for 36 weeks of support

Claim My 10 Weeks Free →
Our 10th birthday gift

Weight Loss Meal Plans with 10 bonus weeks, on us.

Join 100,000+ women on equ who have lost an average of 2kg in their first week.

6-Month + 10 Weeks Bonus
Was $573 $294
(equivalent to $8.20/week)
You save $279 (49% off)
  • Personalised 7-day meal plans, built around you
  • Real weekly check-ins
  • 9,000+ nutritionist-designed recipes
  • Photo Scan + Menu Scan tools
  • Smart shopping lists & tracking
  • A community of 100,000+ women
  • 7-day money-back guarantee
Get My Dream Body
As featured in
Everything you need to stay consistent - all in one easy to use app.
All your tools in one easy to use app so you can follow a simple, flexible system that actually fits your life. With equ, you get personalised meal plans, smart ingredient swaps, a photo scanner, curated recipes, and in-app guidance that adapts to your goals.
7×
Personalised meal plans delivered every week
0min
Average time to plan your entire week's meals
0 restriction
No foods banned. Eat what you love and still lose weight
1 app
Everything in one place: plans, recipes, tracking, tools
Our 10th Birthday

equ turns 10.

100,000+ women transformed with equ

Ten years of changing women's relationship with food, and how they see themselves. We celebrate every one of them. Every win. Every body. Every fresh start.

We want you to be next.

Join the next 100,000

Lock in 10 weeks free.

Commit to 6 months and we'll add 10 weeks, completely free.

Monthly Plan
$69
per month, billed monthly
  • Personalised weekly meal plans
  • 9,000+ nutritionist recipes
  • Photo Scan + Menu Scan
  • Shopping lists + tracking
  • Cancel any time
Start Monthly
3-Month Plan
Was $207
$177
billed quarterly
  • Personalised weekly meal plans
  • 9,000+ nutritionist recipes
  • Photo Scan + Menu Scan
  • Shopping lists + tracking
  • Cancel any time
Claim 3 Months

Here's exactly what you get.

No fine print, no surprises.

10th Birthday Offer ⏳ Ends 31 July 6-Month Plan + 10 Weeks Free $15.90/week $8.20/week That's $1.17/day
26 weeks +10 weeks FREE

= 36 weeks total. The free weeks alone are worth $159.

$294 total billed upfront. No weekly charges. Get 10 Weeks Free →
Secure checkout · 100,000+ women choose equ
How it compares, per week
Nutritionist $150+/session
Gym membership $80+/month
Meal kit delivery $100+/week
A daily coffee habit $35/week
equ (this offer) $8.20/week
What's Included
  • Personalised meal plans, rebuilt around your goals
  • 9,000+ recipes - swap anything you don't like
  • Weekly check-ins with real coaching support
  • Flexible options for busy weeks, takeaways and cosy nights in
  • Full access to the member community
  • 10 bonus weeks to celebrate equ's 10th birthday
100,000+ Women Transformed

Hear it from them, in their own words.

"A lot of my confidence has come out and that's mainly thanks to equ."

Charlotte
Lost 15kg

"It's the best thing I've ever done, I'm eating amazing food everyday and feel confident in myself."

Shannen
Lost 12kg

"It's given me a huge part of my identity back as a person, and not just a mum."

Jess
Lost 25kg

"It's been the easiest diet I've ever done, because I don't feel like I have to restrict myself."

Rikki
Lost 20kg

"It's not a fad diet, it's just so easy to stick to."

Mel
Lost 19kg

"Clothes are fitting better. I feel fitter, stronger, and like I've got a healthier relationship with food."

Christina
Lost 9kg

"It's changed my life in a big way."

Julie
Lost 17kg

"I don't think of food as good or bad anymore, it's just food."

Alicia
Lost 15kg

"I'm a big foodie, and I actually get to enjoy the food with equ."

Katie
Lost 16kg
The smart switch

More support.
A fraction of the cost.

Nutritionists, coaches and PTs charge per session. equ gives you everything - meal plans, guidance, community and accountability, all for less than a cup of coffee a day.

Service Avg. session cost Typical frequency Annual spend WITH US
Nutrition Coach
Online or in-person, 12-week block
$80–$150 Weekly ~$4,160+ Save ~$3,500+
Personal Trainer
With nutrition guidance included
$75–$120 2× weekly ~$7,800+ Save ~$7,000+
equ - 10th Bday Sale
Meal plans · tracking · community · support
$8.20/week Unlimited daily Less than $500/yr Best value
One nutritionist session costs more than
a full year of equ.

For $294 you get 6 months + 10 weeks of personalised meal plans updated weekly, a dedicated support team, and a community of 100,000+ women who've done it. No waiting rooms. No gap fees. No lock-in.

Join Now & Get 10 Weeks Free

36 weeks plan for $294

Our promise

We are celebrating you. So cheers to the new you, with a new way to eat, forever.

  • Personalised for you
    Your plan is built around your body, your goals, and your lifestyle. No cookie-cutter.
  • Eat the foods you love
    Our members eat pizza, pasta, and donuts. Real food. No restriction. That's why the results stick.
  • The whole family eats the same meal
    No cooking two separate dinners. Our family-friendly recipes work for everyone at the table.
  • Designed to stop the yo-yo cycle
    We teach you to have a new relationship with food, not just a short-term fix. That's why members keep the weight off.
Why we celebrate
It works.
You don't just lose weight, you stop starting over. That's the difference between a diet and a system.
Science
backed macro targets, not guesswork
Family
friendly meals the whole table loves
Flexible
swap anything, any time, no guilt
Community
of women cheering you on every step
Offer Ends 23 July

100,000+ women started exactly where you are. Now they've transformed. Will you?

Join equ and get 10 weeks free. This offer only runs for equ's 10 birthday. Once it's gone, it's gone.